28+
Years in digital product design
23+
Years creating and leading UX teams
12+
Years of enterprise & venture-backed experience
SELECTED WORK
The last decade of work is under NDA.
What's shown here is the shape of some problems, the approach, and what moved as a result.
The full portfolio is available with password access.
Brought in to build the UX function within a growth-stage cybersecurity company and embed structured design thinking into how the product is planned, built, and measured.
Porsche as lead investor and testing partner. Engineers were drowning in sensor data across disconnected systems. Designed the core analysis tools that turned data into conclusions.
Enterprise strategy platform. Large organizations had no way to see their full strategy as a connected system. Built the visualization that changed that, inspired by eight months hand-redrawing Vignelli's 1972 NYC subway map at full scale.
MercadoPago was a collection of disconnected internal tools. Rebuilt the entire payment experience from scratch: modular architecture, every payment method, every country in Latin America, web, native iOS and Android.
ABOUT ME
At six years old, I became fascinated with patterns: in buildings, in systems, in the order behind things. Not aesthetics. Structure. The logic that makes something hold together.
Design school gave that instinct a method. The design process taught me that any problem, not just visual ones, can be approached through structured exploration: understand the constraints, form a hypothesis, test it, adjust. That became the throughline of my career. Wherever there was friction, in interfaces, in workflows, in how teams talked to each other, I found myself doing the same thing: building the structure that removed it.
That's why the line between design and leadership never felt like a transition to me. Both are the same problem at different scales. I still open Figma every day. I also define team structures, run hiring processes, and align design decisions to business outcomes. The method doesn't change. The surface does.
The Vignelli map is probably the clearest example of how this works. I spent eight months hand-redrawing his 1972 NYC subway map at full scale, 120×150cm. Not as an exercise in draftsmanship. Because taking something apart at that resolution is the only way to understand how the decisions inside it accumulate into something that helps people navigate complexity without instruction. I own an original 1961 London Underground pocket map for the same reason.
These aren't hobbies. They're how I think.
